Surely, in this case, the economic and cultural concerns intersect. In daily life, the separation between economy and morality is all but impossible to maintain. Paying your bills is good personal finance and good business. But it is also reflects the moral obligation to keep one's promises.
To treat one's employees fairly or to put in a good day's work show prudent economic management and are the right way to treat others. In a market economy, there are rewards for those who keep promises and work honestly and diligently. Investors who consider the broad picture and think long term do better than those who do not.